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Topia!: Society: Issues: Business: Allegedly Unethical Firms: Gator (24)
Let's skin this Gator! - Newsletter decrying predatory advertising. Encourages users to switch to alternative form and password managers that do not alter third party web sites. BizReport: Gator Chomps First, Sues Internet Advertising Bureau - Article on Gator's lawsuit seeking a gag order on IAB representatives, and a ruling that their software is legal. c|net Tech News: Nobody's going to skin this Gator - Interview with Gator CEO Jeff McFadden who defends their pop-up banners that intentionally cover existing ads on third party web sites. Forbes.com: Gator's Legal Feud Means Big Publicity - Asserts that Gator's legal battle over its "guerilla warfare" marketing tactics is bringing it free publicity and advertising for its program. San Francisco Chronicle: Screen grab / Web designers complain new ad programs hijack their sites - Article about the controversial Gator Companion Pop-Up Banner. Focuses on allegations that it is particularly harmful to smaller Web sites. Wired: Guerrilla Ad Banner Battle Looms - Report on the legal battle between the Interactive Advertising Bureau and Gator. EditorandPublisher.com: Stopping Unauthorized Alterations Of Web Sites - Examines Gator and other applications that insert ads or otherwise alter third party web sites. c|net Tech News: Gator rushes to court over ad technology - Lawsuit against the Interactive Advertising Bureau alleging libel is designed to secure Gator's right to sell ads on third party web sites. The Standard: Ad Group Says Gator.com Bites into Business - Report on Interactive Advertising Bureau's criticism of Gator's "deceptive practices in violation of Federal laws". InternetNews: Gator.com Sues IAB - Report on federal lawsuit to protect Gator's Companion Pop-up Banner technology. c|net Tech News: Chorus of Gator critics grows - Article on Interactive Advertising Bureau's possible regulatory complaint over Gator's ad insertion. Also discusses Top Text and the effort against it. c|net Tech News: Software replaces banner ads on top sites - Gator offers pop-up ads designed to block banners on sites such as Yahoo with pop-ups of the exact same dimensions, completely obscuring the original ad. InternetNews: IAB Lawyers to Recommend Action Against Gator.com - Internet Advertising Bureau representative calls ad replacing technology "a dirty trick...more likely, it is stealing...just foul play." IAB may file complaint with the Federal Trade Commission. CNN: What's fair in online love and ads? - Explains how Gator's software works, the controversy surrounding it, and how to remove it. PCWorld: Consumer Alert: Stealth Ad Invasion - Don't look now, but your computer may be harboring software that lets unwanted advertising in. ClickZ: The Scum of the Web - General article about "scumware" programs hiding in more popular, often free, programs. Mentions Gator's system. USA Today: Spyware watches where you surf - Discusses "freeloading programs" that install spyware components on a user's computer. Gator is among the programs examined. ThiefWare.com: Gator Data Sheet - Discusses Gator auto-install attempts via ActiveX or other techniques when a web site is visited. c|net Tech News: Web surfers brace for pop-up downloads - Gator has turned to what it calls "one-click opt-install." In place of a pop-up advertisement, landing on a partner site pops up a prompt to download the software. Slashdot: A New Low for Web Advertisers: Pop-Up Downloads - Report on Gator's pop-up downloads, followed by reader discussion of this and other tactics used by Gator. ZDNet News: Gator sued over pop-up ads - Report on lawsuit filed by publishers seeking injunction and damages for Gator's unauthorized advertising on their site's. Wired: Judge Takes a Bite Out of Gator - Discusses preliminary legal injunction against Gator. Documentation of Gator Advertisements and Targeting - Research that uses reverse engineering techniques to learn more about how Gator targets sites. Includes a utility allowing users to determine this information for a given Web site.
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