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Topia!: Society: Issues: Business: Allegedly Unethical Firms: Ezula (43)
Mystery links: New Web advertising tool gets results, draws criticism - San Francisco Chronicle: mentions concerns about the ethics of covert advertising, and commercial firms outraged by links to competitors' sites. Slashdot: Don't Eat the Yellow Links - Web owners upset by changed content; describes an "opt-out" procedure. Whirly Wiry Web: Fighting Ezula - Discussion of web design to detect and defeat contextual advertising, including recognizing the HotText and TopText plugins. You got the yellow linking Virus? - Gives information on how to remove/unistall TopText, and links to other more detailed resources. eZula and Surf+ Script Killer - Provides a script killer for the eZula software. Also works on Surf+. WebHostingTalk Forums: KaZaa is Hijacking Traffic! - Webmasters and surfers, mostly disapproving of the embedded advertising links. PetitionOnline: eZula - Petition protesting insertion of advertising links on web pages. Advanced HTML For Beginners: Yellow links can destroy your day and your income - Forum thread on the eZula "scumware" and possible responses. Applelinks: Another New Technology to Deep-Six - Editorial suggesting "loud, pointed, organized protests" against this attempt to "take over your web pages." PCWorld: Latest Online Ad Gimmick: Hyperlinks - "Advertisers try aggressive (and annoying) hyperlink technology to make the Web pay." c|net Tech News: Peer-to-peer exchanges court advertisers - Article describing the financial arrangements, briefly mentioning the controversy. ReveNews: CJ Profits from Ezula's Hijacked Links - Article on Commission Junction's apparent blessing of Ezula's links, followed by a lively discussion. Scumware - Resources for webmasters facing traffic-stealing programs including eZula's TopText, Surf+ and Gator. ThiefWare.com - Information and resources primarily for webmasters who wish to fight unethical contextual advertising. SitePoint Tribune: Internet Highway Robbery - Examines Gator and TopText and their effects on web sites. Protect Your Web Site from Unwanted Linking - Explains how the eZula system works and provides resources that allow users to remove it and to help web site owners protect their sites from unwanted advertising insertion. Planet Doom: The Yellow-Link Virus - Information for webmasters and surfers about the eZula TopText browser plugin and a similar program called Surf+. Foistware - Information to help users and webmasters identify when Top Text is installed. ZDNet: Can networks harness P2P for profit? - Article regarding the controversy of peer to peer file sharing programs distributing programs like eZula's Top Text. Ethics in Advertising - Editorial asking "How far should advertising go?" Examines eZula's browser plug in as a specific example of unethical advertising. TrafficG Yellow and Green Link Killer - Provides script to disable Top Text and Surf+. Documents source code alterations made by these programs. COTSE: You may have heard of Microsoft Smart Tags, but have you seen Ezula and Surf+? - A webmaster's editorial accusing TopText and Intelsoft International's Surf+ of theft, false advertising, and deceptive self-promotion. Search Engine Watch: Forget Smart Tags; TopText Is Doing What You Feared - Editorial decrying stealth download tactics, copyright and other legal violations. Associate Programs Newsletter: How to stop Scumware from defacing your website - Explains how Top Text and similar programs can negatively affect income streams, particularly for sites that use affilate programs. Salon.com: The parasite economy - Examines the spread of both "spyware" and programs that add commercial links to websites. KaZaa's distribution of eZula is heavily featured. Builder Buzz: eZula's evil links - Article by c|net Builder.com's Sr. Editor "Hurricane" Wayne Cunningham, who describes eZula's browser plug-in as a "Trojan horse." MSNBC: Keyword software raises ire - Report on "guerilla marketing" tactics and the effort against it. Provides screen shots of link insertion on both MSNBC and on Google's search results. ihelpyouservices forum: I am Furious - Search engine marketers discuss the implications of the eZula plugin and the similar Surf+ program. StopScum - Resources, news and forums for the fight against contextual advertising. Builder Buzz: Printing news, whether fit or not - Critical editorial examining the reporting in a San Francisco Chronicle article about eZula. Internet Thieves at Work - Warning about Top Text from a businessman's and web site owner's perspective. Scumware Stealing Your Traffic and Revenue - Portal News article about the fight against unauthorized ad link insertion. c|net Tech News: Chorus of Gator critics grows - Article on Interactive Advertising Bureau's possible regulatory complaint over Gator's ad insertion. Also discusses Top Text and the effort against it. ZDNet: Smart tabby tags TopText hyperlinks - Discusses the controversy with emphasis on the threat of being able to place ads on competitor's web sites. ContentBiz.com: New Free Tool for Web Publishers Fighting "Scumware" Programs that Poach Ad Revenues - Information on the battle against Top Text and similar programs. Discusses a detection script to notify users who have the programs installed. geek/talk Forums at GeekVillage - Discussion about the eZula TopText defacement in the context of copyright violation. The Register: KaZaA ordered to cease infringing copyright - Article on Dutch court ruling giving KaZaA two weeks to cease infringing the copyrights of musical recording artists. Ezula is distributed with the KaZaA program. CNET: Dutch court cracks down on Kazaa - The court orders the file-swapping software maker to prevent people using its product from engaging in copyright infringement or face thousands of dollars a day in fines. KaZaA distribute the Ezula Top Text program with its software. CNET Tech News - Kazaa plays on despite threat of fines - Nearly a week after a court-ordered deadline, the operator of the popular file-swapping network is still negotiating to keep its service alive. KaZaa is a primary distributor of Top Text. KaZaa Ignores Court Order to Shut Down - KaZaA, a primary distributor of Top Text, has failed to comply with an Amsterdam court order to stop its file sharing services. San Diego Daily Transcript: 'Poachware' Routes Computer Users To Alternate Web Sites - Article about anti-competitive involuntary hyperlinks being placed by Top Text (aka ContextPro). SgtSearch.com Blacklisted Advertisers - Provides coding web masters can add to their pages to prevent Top Text inserted links.
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