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Topia!: News: Media: Media Literacy: Music (20)
Music Video Bibliography - A list of books, articles, and sources for the study of music video and its place in consumer society. Popular Music and Society - Bibliographical links to a large number of articles analyzing popular music in contemporary culture. ACLU Briefer: Music under Siege - Discussion of the Recording Industry Association of America (RIAA) and the creation of a uniform labeling system using the logo, "Parental Advisory - Explicit Lyrics." Stanford Online Report - Rock & Roll: Does it influence teens behavior? - A discussion by Kathleen O'Toole on the above topic (1997) and the central role music plays in the lives of teens. It's Not Only Rock and Roll: Popular Music in the Lives of Adolescents - Homepage for the book by academics Peter G. Christenson and Donald F. Roberts of Stanford University. University of South Australia - Marketing and Development Unit: Teen Beat Gives Girls Power - Australian academic Sarah Baker's research into teen girls, music, and dance. BrandingYourselfOnline.com - A discussion of the concept of online "branding." Practical advice to musicians or almost anybody. Two chapters free online to read. Bob Baker also runs a site on music branding advice called "TheBuzzFactor.com," with numerous free articles on promotion. The Bards Crier - A free guerrilla music marketing and promotion ezine for the working musician. GoListenLive.net: Indie Bands and Guerilla Marketing - Very basic music marketing advice. Short and to the point. By James Blakely Earshot Media - Shows how they market and promote alternative, indie, punk hardcore and metal music online. Most notable for interview and review links, FAQ, and a model for similar sites. Writing Better One-Sheets by Jett Black - ABC's of music marketing. Terms defined, a basic strategy. A short but good "how-to." MTV: The Marketing of Rebellion - Online summary of the book. A collection of essays on music video. A response to critics of MTV, especially those of a 'post-modernist' persuasion. As co-editor Andrew Goodwin states: "one absence in post-modern theorising is neglect of music" The Viral Factory: Case Studies - MTV - Actual statistics on marketing tactics and results. IndiaStar: Why MTV Digs India? - Discussion of MTV's colonial interest in India and the Indian subcontinent as a market. By Vamsee Juluri. Frontline: The Merchants of Cool - Journeys into the world of the marketers of popular culture to teenagers. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America. Houghton Mifflin - Case 1: MTV Versus Viva-TV - An academic study of case in Europe. Marketing Factory - Specializes in merging music and popular lifestyle brands via uniquely creative promotions. Good PR case studies of Honda's popular Civic Tour as a youth-market branding exercise. Flash site in frames. Based in Venice, California. Diva DJs - Devoted to girl musicians and specifically female DJs. Fun interviews. Good information on how to become a girl DJ. DJ Suzy C - Los Angeles hipster DJ provides links, an interview, and a perspective on being a top female DJ in the urban megalopolis.
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